Elemmir Blog
The New B2B Video Playbook: Practical Applications Across Your Organization
Introducing Elemmir Scale: Meeting the Growing Demand for B2B Video Content
There's a profound shift happening in B2B marketing and sales. Video is no longer a nice-to-have asset for the occasional campaign or homepage. It has become an essential communication medium across the entire customer journey:
From My First Camera to Documentary-Driven B2B Marketing: Why Authenticity Matters
Fast forward nearly three decades, in today's B2B tech landscape, storytelling has never been more crucial. As I've built Elemmir and worked with dozens of tech companies, I've seen firsthand how human stories cut through the noise and drive real business outcomes.
Why Normalcy Reinforces Assumptions About B2B Target Markets
Inside Elemmir - Focus on Emotion and Keep It Simple
In the video below, filmmaker David Delaney Mayer emphasizes the importance of simplicity and focus when planning video content for B2B tech marketing.
Inside Elemmir - 2024 By the Numbers and an essay on “The Dignity of Work”
2024 By The Numbers: In 2024, Elemmir delivered over 120 videos, totaling over 3 hours of final videos (essentially 3 feature films worth of video).
Budgeting for 2025? … Get Your Case Study Videos with Elemmir!
Finalizing your 2025 marketing budgets? Get more videos by locking in our 2024 pricing before the New Year.
Quick tutorial: 6 steps to animate a still image of a waterfall using Runway’s artificial intelligence editor
Here's a tutorial from Elemmir's exploration of the power of AI for filmmaking. This tutorial shows how to transform static images into video animations.
Quick AI tutorial: How to create super slo-mo clips from 24fps files using Runway's AI editor
This is a very quick tutorial showing how to use Runway's artificial intelligence editor to create super slow motion clips from footage shot in normal speed. This is a useful way to get more out of shorter b-roll clips.
Testimonial Hero Pricing & Review: Is it a good value for your money?
Testimonial Hero is a production agency that specializes in producing testimonial videos for companies in various industries. They have a proprietary software that helps with the capture of testimonials, and they have a repeatable process that allows for the production of both on-site and remote testimonials.