Introducing Elemmir Scale: Meeting the Growing Demand for B2B Video Content
By founder David Delaney Mayer
It's a strange feeling watching someone watch a video your team has made.
I was sitting across from the head of marketing of a SaaS company last month, having just shared our latest case study video. Her eyes lit up, and without missing a beat, she said: "This is perfect for our landing page... but we also need something for LinkedIn... and our sales team needs clips for outreach... and our customer success team wants something too..."
She wasn't alone in this response. Over the past year, we've heard the same message repeatedly from our customers: one video is no longer enough. The modern B2B company needs video content across every touchpoint of the customer journey.
The Shifting Video Landscape in B2B
There's a profound shift happening in B2B marketing and sales. Video is no longer a nice-to-have asset for the occasional campaign or homepage. It has become an essential communication medium across the entire customer journey:
Sales teams use personalized video messages that see 3x higher response rates than traditional emails
Marketing teams find that landing pages with videos increase conversion rates by up to 80%
Customer success teams report higher satisfaction and retention when using video tutorials
LinkedIn posts with video generate 5x more engagement than text-only updates
The data is clear: video drives results in B2B. But this creates a new challenge: how do you scale video production without sacrificing quality or breaking your budget?
This question has been on my mind for months as I've watched our customers struggle with this exact problem. They know they need more video content, but traditional production models make scaling prohibitively expensive and time-consuming.
The Birth of Elemmir Scale
That's why today, I'm excited to announce Elemmir Scale – our answer to the growing demand for high-volume, high-quality video content.
Elemmir Scale is a monthly subscription service that delivers 10-20 professionally edited videos each month, designed specifically for B2B companies that need to maintain a consistent video presence across multiple channels.
We've completely reimagined our production workflow, leveraging tools like Descript to streamline our processes without sacrificing the quality and authenticity that our customers expect from Elemmir.
Here's how it works:
Subscription-based model: Each month, you receive 20 credits to use toward different types of video content
Tiered production levels: From simple clips (1 credit) to premium social ads (4 credits) to comprehensive case studies and short documentaries (15 credits)
Dedicated account management: A single point of contact to ensure consistent quality and communication
Streamlined feedback process: Clear systems for reviews and revisions to maintain efficiency
The beauty of this model is its flexibility. Your sales team needs quick clips for outreach? That's one credit. Marketing wants a polished ad for social? Four credits. Need a comprehensive reel for your next board meeting? Eleven credits.
Why This Matters for Your Business
The companies winning in today's market understand something fundamental: consistency and authenticity beats perfection. A steady stream of video content across all customer touchpoints creates more impact than a single perfect video that took months to produce.
When implemented well, this strategy creates several powerful advantages:
Higher engagement across all channels: Video consistently outperforms text and static images in capturing attention
More human connections in a digital, AI-centric world: Video conveys personality and builds trust in ways other mediums cannot
Faster sales cycles: Complex messages are communicated more effectively, leading to quicker understanding and decision-making
Greater content ROI: Each video asset can be repurposed across multiple channels and touchpoints
Looking Forward
As I reflect on how far we've come since I founded Elemmir, I'm struck by how this new service embodies our core mission: helping businesses tell authentic stories that drive results.
By making quality video more accessible, we're helping more businesses communicate their value clearly and authentically. We're helping more sales teams connect meaningfully with prospects. We're helping more marketing teams cut through the noise with content that resonates.
In many ways, Elemmir Scale is the natural evolution of everything we've been building toward – a service that combines our documentary-style approach with the efficiency and scale that modern businesses demand.
If you're interested in learning more about Elemmir Scale, I'd love to chat. Let's talk about how consistent, quality video content can transform your customer acquisition strategy.
Stay in touch,
David Delaney Mayer
Founder & CEO, Elemmir
