Why You Should Stop Paying $15K for Production

For B2B growth companies, the video production market is broken. Companies are spending too much money and time on videos that are often ineffective. Instead, companies should be spending money working with the best storytellers in the world to drive growth and increase your ROI. 

Some background: videos are still getting made in the same production model that they have been for the past 40 years. It’s the same story: companies hire a camera crew, pay for their travel, their heavy, expensive equipment, their labor, etc. Companies bring the crew into their offices or clients’ offices, where they have a small team overseeing the shoot for at least a day. The interviewee is often intimidated, unnatural, and “needs” coaching. Then companies wait months for edits. When the edits come, the videos often sound and look exactly the same as every other companies’ videos. 

At some point along the way, someone needs to ask the question, is this really the best way to do B2B marketing?

The answer is simple: no. B2B video marketing teams are spending money on the wrong things entirely: expensive production. They should instead be spending money working with talented filmmakers to drive growth. 

Here’s a look at a $15,000 budget for a traditional customer story video product.

1) Travel - $2,000 

2) Equipment - $2,000 

3) Labor for Production - $2,000 

4) Editing - $4,000 

5) Producer’s Salary - $5,000 

Here’s the harsh truth of that budget: the overwhelming majority of those dollars went towards the production of images that your iPhone can capture.  

At Elemmir, we cut out production costs entirely, and instead, we leverage the technology marketing teams already have (the iPhones in their pockets, the in-house camera person, or the webcams on their desktops) to generate intentional, quality images with little effort. Then our team of filmmakers and storytellers edit the videos and consult with marketing teams on how best to increase your ROI to drive growth. 

And our videos start at $3K . . .

Interested in learning more about Elemmir? Get in touch!