Elemmir Blog
Interview with Graydon Gordian, Head of Marketing, Fractal
Elemmir filmmaker: Thanks for doing this today. To get started, can you tell me a bit about Fractal?
Graydon Gordian: We are what you might characterize as a venture capital studio. Fractal partners with prospective entrepreneurs, individuals who are eager to found and fund vertical SaaS companies. And by vertical SaaS, I mean industry specific software solutions. We provide them with a business idea, a co-founder . . . and then with capital to launch the business, as well as a wide variety of support in the early days of launching that company.
Two Mistakes to Avoid in B2B Video Marketing
The truth is a lot of B2B marketing videos are ineffective. They can come across as predictable pieces of digital content that really don’t have their desired effect: driving growth for the company. The music is generic, the imagery is polished to a fault, and the content itself is generally boiled down to platitudes that do no good. The viewer is left unmoved and only slightly more informed than before, creating a missed opportunity for the company.
Why You Should Stop Paying $15K for Production
For B2B growth companies, the video production market is broken. Companies are spending way too much money and time on videos that are often stale and uninteresting. Instead, companies should be spending money working with strong storytellers to drive growth and increase your ROI.