Elemmir Blog
Two Mistakes to Avoid in B2B Video Marketing
The truth is a lot of B2B marketing videos are ineffective. They can come across as predictable pieces of digital content that really don’t have their desired effect: driving growth for the company. The music is generic, the imagery is polished to a fault, and the content itself is generally boiled down to platitudes that do no good. The viewer is left unmoved and only slightly more informed than before, creating a missed opportunity for the company.
What is the ROI on B2B Marketing Videos?
What is the ROI on your videos? This isn’t as simple of a question as you might think. And below we have laid out a framework to help guide your thinking.
Why You Should Stop Paying $15K for Production
For B2B growth companies, the video production market is broken. Companies are spending way too much money and time on videos that are often stale and uninteresting. Instead, companies should be spending money working with strong storytellers to drive growth and increase your ROI.