Elemmir Blog
How to Construct a Simple, Powerful Story for Your Videos
One of the most interesting things for me about Elemmir is that we are taking people who have dedicated their lives to visual storytelling, and we are bringing that experience to businesses that have never really had access to that skill set. It is an exciting opportunity for me (and our team) to help enhance our clients’ ability to craft a compelling story for video, which is sometimes lacking. Even our most successful clients can struggle sometimes to truly tell a simple, clear, and easy-to-understand narrative
How to Produce B2B Videos During a Recession
It’s no secret: the markets are unstable right now. Inflation is on the rise with interest rates quickly following. Markets are tanking, and it’s harder to raise capital than it was six months ago (or even three weeks ago). And don’t even get us started on gas prices . .
Interview with Graydon Gordian, Head of Marketing, Fractal
Elemmir filmmaker: Thanks for doing this today. To get started, can you tell me a bit about Fractal?
Graydon Gordian: We are what you might characterize as a venture capital studio. Fractal partners with prospective entrepreneurs, individuals who are eager to found and fund vertical SaaS companies. And by vertical SaaS, I mean industry specific software solutions. We provide them with a business idea, a co-founder . . . and then with capital to launch the business, as well as a wide variety of support in the early days of launching that company.
Two Mistakes to Avoid in B2B Video Marketing
The truth is a lot of B2B marketing videos are ineffective. They can come across as predictable pieces of digital content that really don’t have their desired effect: driving growth for the company. The music is generic, the imagery is polished to a fault, and the content itself is generally boiled down to platitudes that do no good. The viewer is left unmoved and only slightly more informed than before, creating a missed opportunity for the company.
What is the ROI on B2B Marketing Videos?
What is the ROI on your videos? This isn’t as simple of a question as you might think. And below we have laid out a framework to help guide your thinking.
Why You Should Stop Paying $15K for Production
For B2B growth companies, the video production market is broken. Companies are spending way too much money and time on videos that are often stale and uninteresting. Instead, companies should be spending money working with strong storytellers to drive growth and increase your ROI.