Elemmir Blog

How to Produce B2B Videos During a Recession
David Delaney Mayer David Delaney Mayer

How to Produce B2B Videos During a Recession

It’s no secret: the markets are unstable right now. Inflation is on the rise with interest rates quickly following. Markets are tanking, and it’s harder to raise capital than it was six months ago (or even three weeks ago). And don’t even get us started on gas prices . .

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Interview with Graydon Gordian, Head of Marketing,  Fractal
David Delaney Mayer David Delaney Mayer

Interview with Graydon Gordian, Head of Marketing, Fractal

Elemmir filmmaker: Thanks for doing this today. To get started, can you tell me a bit about Fractal?

Graydon Gordian: We are what you might characterize as a venture capital studio. Fractal partners with prospective entrepreneurs, individuals who are eager to found and fund vertical SaaS companies. And by vertical SaaS, I mean industry specific software solutions. We provide them with a business idea, a co-founder . . . and then with capital to launch the business, as well as a wide variety of support in the early days of launching that company.

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